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Welcome…to my blog on Monet Jewelers!

After nearly four years of research I accumulated a lot of information about Monet Jewelers. All of it of course is in my book Monet the Master Jewelers. There were however, tidbits here and there, as well as a great deal of old advertisements and old pictures that just couldn’t be included in the book.  With 6oo photos already in the book, adding more would have really taken it over the top.  So, many of those extra photos as well as some “fun facts” will be frequently posted here for all Monet fans to enjoy.

Researching this book was a lot of fun for me; I had the opportunity of meeting so many interesting people, and a lot of former “Monettes”. The one thing that truly stands out for me about all those interviews and long conversations was how much people really LOVED  talking about Monet, you could hear in their voices and just see it on their faces,…it must have been an amazing company to be a part of.

I look forward to your comments or any special “Monet Moments” you may want to share with all of us, so feel free to write or friend us on facebook…and of course enjoy the book! 

Alice Vega - 2011

 

monet jewelry

 

The long anticipated book on the history of Monet costume jewelry, Monet…the Master Jewelers is now  available for ordering through Amazon.com.

In this the first and only book to date on this hugely successful and enduring company, all of the facts and “behind the scenes” stories are based on interviews with family members, friends and former employees as well as long lost interviews with the Chernow brothers themselves.

Filled with 600 photographs and lots of vintage newspaper and magazine advertisements this book is a real “must have” for anyone who loves vintage jewelry.

 

 

MONET AND FASHION TRENDS

One of the items I was able to use for the book was a copy of Monets 1st Fashion Trend Report in 1937, the year the Monet Jewelers debuted. It was a great find ! The booklet was simply a binder with colored ( pink and mint) pages stapled together! It was filled with allthe latest Paris fashion show news  and the latest jewelry  and accesories shown with the new clothes. As a designer I loved reading it … too bad  more of these had not survived!

Monet designer Mario Granville frequently travelled to and followed Paris fashion very closely. The jewelry he  presented every season was heavily influenced by what was going on in Paris, much as designers still do today.  Yesterday like today, designers recieved their information not just from Paris but from so many other sources that were popular at the time and influenced fashion jewelry. Fashion editors from major magazines, Hollywood, and of course buyers input on what was selling at store level were all valubale sources of information and taken into consideration when planning the seasons newest looks.

The actual  trend book and additional pages are all shown in the  book.

1955 BRACELETS

I love this ad !  Suzy Parker one of the great models of the 50s and 60s was a Monet favorite  and some of her ads for the company are iconic.

Here she is wearing the bracelet I posted just below  as well as  a bunch of other great Monet bracelets from that time period. Some of the others she is wearing are showcased in the book , you may be able to find one of your favorites here.

Bracelets were a big big trend in the 50s whether charm bracelets with multi charms or just one large single charm or just chain or link styles bracelets were  a major accesory of the 50s and early 60s!

Thanks to JenJust Jen for bringing the poster to our attention!

LATE 40S TASSEL BRACELET

I just recently purchased this bracelet by Monet and thought it might be fun to share with other Monet fans. Am not 100%  sure but  am guessing that it may be from the late 40s.  Monet  made some very bold and unique bracelets in the late 40s or early 50s so I think this may be from one of those time periods. If anyone has any info on this ………..PLEASE let me know!!

I love this bracelet and wear it often and everyone comments on it when I do—everyone is also always surprised when I mention it may be from the late 40s. See what I mean by timeless !!!

FALL 1953—RUFFELEER

This is a great set I recently purchased – I just love how its so dimensional and so well made. Both the necklace and the bracelet are adjustable, a style feature Monet used throughout the 1950s on many of their necklaces and bracelets. The pin for the series is shown in the book and can be found on page 115. The attention to detail on all of these pieces is just outstanding and the quality still holds up after 59 years !!!!!!

Just for reference here is the original mat page for the series from the Fall 1953 catalogue.

MONET DESIGNERS 1988

In the book I featured the 3 designers who helped to create the image that became and was Monet. The last designer  of the 3 to leave was Roy Miozzi who left in 1985. Monet had many designers throughout its long history, there were chain manipulators, designers for special collections like Ciani and YSL and many other talented designers whose name not all of us may know.

This page from the companys newsletter, The Monet Family, is a page dedicated to the senior designers on staff at that time.

1958- Elegance at Christmas by Monet

Even if there were no words at the bottom this ad conveys what Monet was all about throughout their long history-luxe glamour and quality.

The bracelets shown here are wonderful–do you have any?

Happy Holidays and Merry Christmas!

Monocraft Initial Pins 1936

The Chernows had a seemingly relentless publicist during the 30s – not only did he make sure that Monocraft and later Monet were featured in every newspaper and magazine in the country, he also wrote a weekly column for Womans Wear Daily promoting Monocraft!

The ad here is from the Washington Post of 1936- while it was not clear enough to be reprinted in the book, I thought it might be easier to see here. While not too clear you can see the arrow pin the model is wearing right under her collar.  The ad reads: Monogram is  New Style Fad.  For that smart touch of gold to accent your black ensemble try a golden arrow pin with dangling monogram. Particularly chic when worn under the chin as shown above. The sharp angle mode is echoed in the stitched black envelope hat slashed by a long black feather. Love the hat too!!!!

Underneath is one of my  Monocraft dangle monogram pins  in a very similar style which probably dates from the same time period!

 

1930s Art Deco Pin

Love this pin, it’s  soooo very Art Deco.  None of the sketches are dated so my guess is this must be from the early to mid 30s–it’s beautiful!

1936 Bracelet Patent & Original Sketch

Monocraft did a number of different initial bracelets starting in late 1935 and into 1936. My guess is the Chernows may have been taking small steps towards entering the jewelry business. They were both notorious for  thinking things over for long periods of time before taking that final step. The patent for an initial bracelet is from 1936, while the sketch  by Mario “Granny” Granville is  for a bracelet similar to the one in the patent but with different style intials.

1930s – Edmond Granville Sketches

One of the things I recieved while writing the book was a whole “stack” of pencil sketches all bound up together in a manila folder! Many of them were sketched on interoffice memo paper, others were carefully sketched on vellum paper and some were just doddles on hard bristol board……..and of course NONE of them were dated, well of course not, why would they be!!!  Yet some of them I was lucky enough to find in some old newspaper ads, others I found in an old Monocraft catalogue from the 30s, so the dates on some were easy enough to find. There were so many it was impossible to fit them all in the book so I’ll  be posting some here. These were all sketched by Edmond Granville, Monets’ only designer from 1934 to 1959! The Scottie pin is probably from the mid 30s while the bracelet we know to be from 1935-36. The  bracelet shown is a click it bracelet . The sketches are old and a bit fragile so they may not all be too clear.

 

About the Author

Alice Vega is a freelance fashion and graphic designer living in New York City. As a member of Costume Jewelry Collectors International and the Society of Jewelry Historians she has combined her long standing interest in collecting vintage jewelry with her passion for history, preservation and the arts in this her first book.

 

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