Monthly Archives: November 2011

Monocraft Initial Pins 1936

The Chernows had a seemingly relentless publicist during the 30s – not only did he make sure that Monocraft and later Monet were featured in every newspaper and magazine in the country, he also wrote a weekly column for Womans Wear Daily promoting Monocraft!

The ad here is from the Washington Post of 1936- while it was not clear enough to be reprinted in the book, I thought it might be easier to see here. While not too clear you can see the arrow pin the model is wearing right under her collar.  The ad reads: Monogram is  New Style Fad.  For that smart touch of gold to accent your black ensemble try a golden arrow pin with dangling monogram. Particularly chic when worn under the chin as shown above. The sharp angle mode is echoed in the stitched black envelope hat slashed by a long black feather. Love the hat too!!!!

Underneath is one of my  Monocraft dangle monogram pins  in a very similar style which probably dates from the same time period!

 

About the Author

Alice Vega is a freelance fashion and graphic designer living in New York City. As a member of Costume Jewelry Collectors International and the Society of Jewelry Historians she has combined her long standing interest in collecting vintage jewelry with her passion for history, preservation and the arts in this her first book.

 

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