Press Release

Media Contact:  Stacey McNutt

Marketing and Public Relations

Schiffer Publishing Ltd, Atglen PA


For Immediate Release | August 2011


“Monet: The Master Jewelers”

 New book to reveal Monet Jewelers “behind the scenes”

The first and only book to date that uncovers the true facts behind Monet Jewelers, one of the most successful and enduring company’s in the world. From its modest initial beginnings to its long reign as General Mills “jewel in the crown” it is a company that is as timeless as the jewelry it created.


monet the bookNew York, NY. — Monet-The Masters Jewelers, is a long overdue look at the history behind one of the most enduring companies in the world of costume jewelry.  Little known facts about the company and the people behind it, as well as many of the misconceptions about its origins and early years will finally be revealed.  According to the author “Monet jewelry was once worn by women all over the world and is still a popular brand name today, yet very little information has ever been available about the company, its founders, designers or even its jewelry”.

Significantly the book is based on interviews with the people who know the most about Monet; former employees, some of which were with the company from its earliest years, as well as close  relatives of Michael and Joseph Chernow the original company founders. Long lost interviews with the Chernow brothers themselves also provided many of the missing details.

Filled with vintage newspaper and magazine advertisements, never before seen company and family photos, as well as rare memorabilia from the early Monocraft/Monet days the book is a visual celebration of the artistry that was and continues to be Monet.  For more information about Monet – The Master Jewelers log on to

Alice Vega the author, whose interests include history, preservation, and the arts, believes that the link between fashion, jewelry, and its history provides a fascinating insight into our cultural heritage. Alice lives and works in New York City. Terry Niefield is a freelance advertising photographer specializing in still life photography. Terry also lives and works inNew York City.

Alice’s book can be purchased through the publisher at or your local bookseller.


Monet – The Master Jewelers

Schiffer Publishing, Ltd.

Price:  $59.99

Pages:  288

Illustrations:  600 black/white and color photographs


ISBN# 978-0 7643-3722-2

About the Author

Alice Vega is a freelance fashion and graphic designer living in New York City. As a member of Costume Jewelry Collectors International and the Society of Jewelry Historians she has combined her long standing interest in collecting vintage jewelry with her passion for history, preservation and the arts in this her first book.


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